

28
/ BUILDING DIALOGUE / DECEMBER 2017
ELEMENTS
Function & Form
James Florio Photography
The building’s base, created from shipping contain-
ers, sets the boundary for the building, which is then
wrapped with a pre-engineered metal building. Con-
tinuous ribbon windows on the second level allow
light to penetrate through the office spaces in the
interior bullpen.
I
n February, Bryce
Ballew
proud-
ly opened the
doors of the first Col-
orado-based
co-working
space exclusively dedicated
to serving the Front Range AEC
industry. Located at 6145 Broad-
way in Denver’s Broadway Estates
neighborhood, Tradecraft Industries
is headquartered in a newly construct-
ed 19,000-square-foot industrial space
designed in collaboration with me, and
my design team at Roth Sheppard Archi-
tects. With 20 private offices and over 200
rentable, flexible co-working memberships
for small and start-up construction companies
and design firms, this collaborative environment
provides a place where contractors can organically
grow and support one another.
Bryce, a former project manager for Jordy Con-
struction, now heads up his own contracting firm,
Construction Inc., in addition to overseeing Trade-
craft Industries. But this project was unlike any-
thing he’s collaborated on in the past.
We chose to approach it as a puzzle of sorts – an
analytical challenge that would result in a co-work-
ing space that physically manifests the construc-
tion worldview Bryce and his clients are mired in
every day. To accomplish this, we chose to focus on
selecting multiple-use building components and
materials that would not only allow us to save time
and money, but offer flexibility and streamline
construction.
Turning a well-known design idiom on its head,
we joked that this project was more about “func-
tion follows form” than the other way around. And
while our choices and solutions didn't necessarily
take less time to plan and design, the end result was
far more intelligent and cohesive overall, which is
what makes this an interesting story.
Rather than share a straightforward design over-
view about yet another co-working space opening
in Denver, we thought our peers would be more in-
terested in what we learned along the way, and why
we made the choices we did.
Case in point: As we began to explore ideas, we
kept coming back to shipping containers, but want-
ed to approach them using a different strategy.
Rather than try to turn the containers into some-
thing they are not meant to be (as most builders
and architects do today), we wanted our design to
be guided by more thoughtful questions like: How
close is our use of this building component to its
original intent? Are we using shipping containers
for their best use within the building as well as
without? Is our approach truly intentional, or are
we trying to be trendy?
Ultimately, after determining that shipping con-
tainers were the right way to go, everything from
the building dimensions to the mezzanine, offic-
es and conference rooms were derived from their
standard measurements. Bryce explained, “We
wanted to use containers to maximize their unique
and inherent structural capabilities rather than
transform them into something they were never
designed to be. Using them as secure material and
equipment storage for our members started what
would be a focal structural element of the design.”
We applied this analytical approach with oth-
er materials as well. For example, after exploring
many different options, we chose Polygal panel-
ing attached directly to studs for the interior of-
fice walls. This choice not only allows light to filter
Adam Harding
Partner, Roth
Sheppard
Architects
Function Follows Form in AEC Co-Working SpaceRoth Sheppard Architects
Tradecraft’s shipping container base is stackedwith office space
then wrapped in a pre-engineered metal building above that.