INSIDE
by Jennifer Hayes
Continuum of care, retailiza-
tion, flexibility: Buzzwords bringing
change and redefining the hospital
campus of today.
It is a redefinition that is shifting
the way hospitals do business now
and in the future.
“Hospitals are working to drive
less patients to their facilities,” com-
mented Michelle Brokaw, owner and
CEO of Fleisher Smyth Brokaw LLC.
It is a push driven by the evolution
of care and how it’s being delivered.
“Our goal is to empower people
with knowledge and resources
so they now take a more active
role than ever before in making
informed decisions about their own
health. Empowering our community
through education, disease preven-
tion and providing resources for
their health is why we are named
a health campus versus a hospital,”
said Carole Peet, CEO of St. Antho-
ny North Health Campus, which
opened in Westminster in March
2015.
“Since the initial discussions sev-
eral years ago to expand health care
services to our north Denver com-
munity, the challenge from our com-
munity was not to build a replace-
ment hospital but how to think
innovatively to build an organization
that would achieve competency in
all areas of care delivered across the
continuum of care, from preventa-
tive and population health manage-
ment to palliative and comfort care,”
she continued.
“Hospitals aren’t Blockbuster and
won’t suddenly vanish, but we will
not serve the spectrum of patients
like we did in the past,” added Jamie
Smith, president of St. Joseph Hospi-
tal, which was built on the site of its
historic Denver Uptown neighbor-
hood location and saw its first full
year of operation in 2015. “I do see
a lot of changes for hospitals in the
future. The baby boomer genera-
tion needs heath care services but
they are not the World War II and
generation before them. They have
different ideas of how to receive care
and live the last part of their lives.
The hospital becomes a more acute
Photo courtesy Cooperthwaite Photography and Productions
St. Joseph Hospital incorporates a number of hospitality-like amenities in its design.
