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/ BUILDING DIALOGUE / SEPTEMBER 2016
INTERIOR DESIGNERS
Special Advertising Section
Egg Strategy's "Den Hatch"
Jim Graczyk
Principal
BOX Studios
303-864-1700
Egg Strategy: Cracking the Office Code
BOX Studios was approached by Egg Strategy, a progressive marketing company
in Boulder, in the hopes of finding a partner to help with its relocation project.
Being part of a creative industry itself, this client wanted to be an integral part
in the development of the design process. The design concept focused primarily
on how individual space was utilized in relationship to more shared and collabo-
rative spaces that would provide for equal, but different, work settings.
One challenge in determining the best solution for this was due to the existing
conditions of the building. Egg Strategy chose a building with a smaller floor
plate, thus requiring the firm to take two floors. It was decided that individual
desk space would be on just one floor, allowing for dedicated “heads down”
space. The additional floor became dedicated to support different kinds of in-
dividual and group settings, in addition to an area that would allow for full staff
meetings. This floor also doubled as an entertainment environment, with more
of a residential feel.
Because of the homelike concept, all material selections, including lighting
and furniture, could not be of ordinary commercial specification. The design
team worked with Egg Strategy to find alternate resources for many of these
items, including internet-based sites. The end result of this project produced an
incredibly dynamic use of space! It was truly a team success, and one that will
remain memorable because of the extent of all expertise involved.
