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April 5-18, 2017
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ournal
This the first in the series on
Denver’s “Whale Sites,” defined as
extremely prominent underdevel-
oped land parcels whose size and
location will influence Denver’s
future growth and development.
Examples include the Bell Tower
site, Aquarium Parking Lots, Burn-
ham Yard, the former Denver Post
Printing Site and Peña Station
Next.
Introduction
The “Bell Tower” property
straddles Cherry Creek and is
surrounded by Speer Boulevard,
Market, Larimer and 14th streets.
It takes its name as the historic
site of Denver’s first City Hall,
which contained a bell tower, the
bell from which is mounted on a
pedestal on the southeast corner
of the site. The easternmost por-
tion of about 24,700 square feet
is oriented to Lower Downtown
and is often termed Bell Park,
but it is not a park. The western
portion, sitting across the creek
along Speer, is about 40,700 sf.
(Note: Square footages are based
on the current site zoning docu-
ments.)
Making development difficult
is the fact that the site defines
downtown Denver and its rela-
tionship to the Auraria campus;
moreover, it is physically bifur-
cated into the two described tri-
angles by Cherry Creek, which
in turn serves as a public park-
way, flood-control feature, bike
path and waterway. Any cross-
ing or access to it requires close
scrutiny.
Development on the site
must also observe a west-facing
mountain view corridor blocked
by a five-story building only 600
feet across Speer. It is also sub-
ject to three LoDo design review
subareas and limited by an out-
dated 2006 PUD zoning scheme.
In sum, the site’s constraining
physical features are exacer-
bated by awkward regulatory
obstacles.
Some Insight and History
The Bell Tower site is sig-
nificant in part because it is the
last large undeveloped parcel
in Lower Downtown, in part
because of its close proximity
to the Cherry Creek trail and
Larimer Square, and in part
because it serves as a connection
between the Auraria Campus/
Pepsi Center and downtown.
As Auraria Campus evolves,
the Pepsi Center parking lots
become garages and the Elitch
Gardens amusement park is
redeveloped, these areas will
need to make strong connec-
tions to downtown. Develop-
ment along Speer is an obvious
connection point.
Development plans for the
65,000-sf site have a brief if
challenging history. They date
back to the 2006 PUD zoning
approved for about 94 percent
of the site, which enabled a
needle-tower apartment on the
northwest triangle and a five-
story building on the southeast,
both of which were close to
LoDo design review approval
when they were felled by the
2008 crash. The existing zoning
does grant two development
plan options, but otherwise
exhibits a regulatory scheme
that requires patience. The
PUD was intended to capture
aspects of the historic site and
respect the low-scale develop-
ment pattern
of LoDo, but
primarily on
the Bell Park
portion. The
r ema i nd e r
of the site
is granted
s i gni f i cant
density, but
is regretta-
bly subject
to a 7,500-
sf building
footprint.
B u z z
Geller, who
owns the land as part of the
Paradise Land Co. (https:// paradiseland.com) has seennumerous development plans,
from Carmel apartments to
most recently a W Hotel via
the Hines Corp. Geller noted
that the site is “the best in all
of downtown, but unique and
must be considered potentially
iconic.” Overcoming the chal-
lenge, or riddle, to the site’s
limitations requires a bet on the
elite level of pricing that comes
from its prominence, guaran-
teed views and proximity to
Larimer Square.
Regulatory Specifics
The PUD offers two design
options: One requires a needle
tower with a 7,500-sf-maximum
floor plate and the alternative
seeks five- to eight-story build-
ing height limits across both
sites. The crux of the regulatory
challenges is that the higher-
density option within the PUD
zoning calls for a building that
can no longer be built. As most
building code experts know,
stairwell separation and eleva-
tor shaft code requirements
adopted since 2006 essentially
reduce a typical 7,500-sf-rent-
able floor plate close to 20 per-
cent. In addition, the east and
west triangles must be devel-
oped either simultaneously or
sequentially.
The zoning further enshrines
a southwest-facing mountain
view corridor, starting at grade
at the corner of 14th and Lar-
imer. Rising slowly from this
unusual origin point, it signifi-
cantly impedes development on
about one-fourth of both devel-
opment sites. Not only is this
view corridor impractical, but it
is already blocked by CU Den-
ver’s Auraria campus build-
ing, which came about because
the state of Colorado elected
to ignore the view corridor
under its public code exemp-
tion authority.
Complicating matters is that
any rezone process would
have to engage neighborhood
representatives, city planning
staff and the Lower Downtown
Design Review Board prior
to reaching the city’s plan-
ning board or City Council.
The view corridor change also
would require a separate City
Council legislative act. Most
estimates suggest processing
rezoning would require a mini-
mum of 24 months.
Possible Solutions
With time and resources,
one might come up with sev-
eral creative solutions. The
two sites could be separated
for development timing pur-
poses, or the city may be able
to reduce the regulatory bur-
den by unilaterally amending
the site’s regulatory scheme
(a project that would need to
have its own public purpose).
Or, a buyer might be able to
justify the holding costs by
capturing a premier offering,
say for office space and park-
ing complementing Larimer
Square.
But, the blunt reality may lie
in two options rendered below.
Option 1 is to dig deep and
pursue a two-year-plus entitle-
ment process, with some assur-
ances that the view corridor
can be lifted and a belief that
the solution that makes the
development numbers work
will be acceptable to the regula-
tors and ultimately City Coun-
cil. This option could pursue
two projects, the first would
be a five-story building at 14th
and Larimer that fits the LoDo
context, and the second would
be a tower at Market and Speer
that accommodates a transi-
tion between the west and east
sides of Speer.
Option 2 is to pursue a design
under alternative 2 of the 2006
PUD, which would create
roughly two five- to eight-story
buildings. Economic assump-
tions regarding the value of
the site as a marquis pricing
option, and perhaps physical
relationships to the established
success of Larimer Square,
would have to be embedded in
such a proposal.
s
Ferris’s firm, the Real Estate
Garage
(http://realestategarage.net),focuses on maximizing the produc-
tion of real estate plans, projects and
approvals, including entitlement
processing coordination and rezon-
ing. Ferris previously served as an
appointee of Denver Mayor Michael
B. Hancock, running Development
Services for the city of Denver. He
also has engaged in $1 billion-plus
of feasibility and development man-
agement work in the private sector,
and served as director of planning
and town manager for the town
of Telluride. He holds degrees in
civil engineering from Marquette
University, urban planning from
Cornell University and a Master of
Business Administration from the
University of Denver.
The Bell Tower: A Denver 'whale' site & design riddleSteve Ferris
Founder and
principal
Real Estate Garage
Denver
Land & Development
Aerial view, Bell Tower site looking northwest creating two projects of different styles; this plan preserves the
view corridor
Aerial view, Bell Tower site looking northwest linked design with a lower scale
Steve Ferris
F
r and
princ pal, Real
Estate Garage,
Denver