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Business & Marketing
Digital Marketing Overview
Search engine rankings, blogging, mobile
marketing, QR Codes, social media,
reputation management, content marketing,
lead generation, conversion-marketing your
business online can be overwhelming. If
you’re struggling to understand what all
the digital marketing activities are and
how they work together, this is the class
for you. We’ll define the terms, discuss the
customer/client buying cycle, and show
how these activities fit in that cycle. This
class is designed to help you get the big
picture and prepares you for the next step:
creating a digital marketing strategy that
fits your budget and advances your business
goals.
Michael Booker
, owner of Prosperity
Internet Marketing, is an active online
marketer, overall Internet-enthusiast and
entrepreneur. He helps individuals and small
businesses get found online by providing
web strategy services with a focus in
search and social media marketing. He has
managed design/development projects in all
sorts of environments but launching search
and social campaigns are what gets him up
in the morning.
$61 Non-Member
$49 Member
CFU LOWRY
: Near 1st & Quebec
1935AD: One Sat., 9:30AM-12PM 4/2
1935AE: One Wed., 6-8:30PM 5/11
1935AF: One Wed., 6-8:30PM 6/22
Digital Marketing Strategy
Digital marketing can increase your bottom
line or waste precious time without bringing
in any new business. The difference? A
well-constructed strategy that supports
your business goals and a blueprint that
sets daily, pre-defined activities to bring
customers and clients through your door,
along with their referrals. In this workshop,
examine your business goals and determine
which online activities are most likely to
generate new business. Consider which
activities you want to do in-house and
those you want to outsource and how to
hire consultants when needed. Determine
what you need to learn next to implement
your strategy and create action steps to
get the job done.
Michael Booker,
owner of
Prosperity Internet Marketing, is an active
online marketer, overall Internet-enthusiast
and entrepreneur.
$111 Non-Member
$99 Member
$15 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1928AA: One Sat., 9AM-4PM 3/12
1928AB: One Sat., 9AM-4PM 4/23
1928AC: One Sat., 9AM-4PM 6/4
Social Media ROI
Measuring Your Impact
You’re marketing a business, but how do you
know if it’s working? In this overview class
learn the basics strategies of evaluating
ROI, the return on investment, for your
social media. Learn ways to measure
interactions on social media and how to
analyze traffic. Find out what social media
platforms you should be using to meet your
goals, guidelines for effectively managing
your social media, and the tools to use
to measure results. We’ll discuss free
tools as well as ones that you must pay
to use.
Michael Booker
is search engine
optimization lead at Neon Rain Interactive,
a company that performs web development,
SEO, and app creation for businesses.
He has an extensive background in web
development and social media marketing.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3630T: One Sat., 9:30AM-12PM 4/30
3630U: One Wed., 6-8:30PM 6/1
Google Analytics 101
Google Analytics is an amazing tool that
generates detailed statistics about a
website’s traffic and traffic sources and
measures conversions and sales. The data
it can provide can be overwhelming but in
this class we will cover the basics to make
sure you know what statistic are the ones
you should be keeping track of to measure
your sales and marketing dollars. Also,
we will go over the statistics to watch that
can increase your sales.
Michael Booker
is
SEO lead at Neon Rain, an interactive web
firm that builds fully optimized websites
for businesses. He has managed design/
development projects in all sorts of
environments but launching search and
social campaigns are what get him up in the
morning.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
1990V: One Sat., 9:30AM-12PM 4/16
1990W: One Wed., 6-8:30PM 6/8
Search Engine Optimization
101
Creating an appealing
website is great,
but if people are
not finding you, it’s
not helping your
business. Search engine optimization has
become a must-do for anyone who wants to
get found online. In this introductory class
you will learn how to drive more traffic and
leads to your business by optimizing your
website. Learn how search engines work,
on-page optimization, search engine friendly
design, keyword research, link building and
more.
Clint Macklin
is the sales director
for Neon Rain and owner of Dilated Media.
He has been involved in Internet marketing
for 8 years and has helped hundreds of
business with their online presence. He
has a degree in computer information
technology and science management. As
an entrepreneur himself, he loves to help
small business develop Internet marketing
strategies that work.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
1988Q: One Mon., 6:30-8:30PM 4/4
1988R: One Sat., 1-3PM 6/4
Social Media Manager
Practicum
Vist the CFU website or call us to learn
more about this 40-hour practicum which is
one of the final steps in earning the Social
Media Manager Certificate (details on p. 3)
after all course work has been completed.
$211 Non-Member
$199 Member
CFU LOWRY
: Near 1st & Quebec
3629D: 40-hour mentored internship to be
completed within 4 months.
CFU Certificate in Digital Marketing
Whether you are a business owner, an aspiring entrepreneur, or a veteran marketing director, the
explosive growth and reliance on digital types of markeing (like social media) has changed the
game entirely. If you are serious about doing business right now, you must become proficient with
the digital marketing landscape.
To aid you, CFU has organized its digital marketing classes into a pathway to help you find your
way and succeed. We call it our Certificate in Digital Marketing and you can read how it works on
page 3. Follow the program and earn a certificate of completion. People who would like to work as
“Social Media Managers” can add on an internship (Practicum) and hire themselves out.
